I read through my last post about Mike and Ikes, and realized that my protestations to the contrary I do eat Hershey’s Chocolate on a regular basis. I eat miniature Hershey’s Bars when I am at work.

Campaigns run on pizza, chocolate, and caffeine. At least the ones I’ve worked, the chocolate has been Hershey’s miniatures.  I do have my standards: I only eat regular Hershey’s milk chocolate, not the Dark Special (even though, objectively it’s better chocolate). I occasionally eat a miniature Mr. Goodbar, although generally I leave them for colleagues who like them more than I do. Outside of work I rarely touch them.*

See? Ritual food. Sort of.

*There’s Halloween, of course. Everything is fair game on Halloween.